Building materials marketing consultant Mark Mitchell will deliver his workshop in Chicago on Sept. 24.
Mitchell, who wrote the book: Building Materials Channel Marketing, says: “I don’t care how experienced you are, I will show you new ways to approach your customers to grow your sales with no added budget or resources.”
“If you’re the leader and want to stay there let me show you how to stay on top,” he said. “If you’re a smaller company, I’ll show you the weaknesses of your larger competitors and how to exploit them to your advantage.”
Mitchell says the building materials market is changing, and long-established business practices don’t work nearly as well as before — and newer approaches have far much more impact. He says the workshop will be of value for commercial, residential, new construction and retrofit building products manufacturers.
“You’ll learn how to be more successful selling to architects, builders, big boxes, contractors, dealers, distributors or facilities managers. You can forget everything you know about them and learn how to make them say, ‘yes’.”